![]() “This new level of scene understanding allows Lenses to interact realistically with the surrounding world,” it added.ĭevelopers will be able to render thousands of AR objects in real time leveraging Apple’s A14 Bionic chipset and Snap’s ARKit. “It allows Snapchat’s camera see a metric scale mesh of the scene, understanding the geometry and meaning of surfaces and objects,” explained an official release. The Pro models are equipped with LiDAR scanners which enable a more immersive AR experience. The new update will allow creators and developers to build lenses for Snapchat that leverage the LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max.Īpple on Tuesday launched its new range of iPhones which include the iPhone 12 Pro and iPhone 12 Pro Max. Lens Studio is Snap’s AR creation platform. In October, Jimmy John's debuted its first nationwide Snapchat Lens with a mobile game, giving the sandwich chain a way to engage audiences with gamified brand experience.Snap Inc on Wednesday announced the launch of Lens Studio 3.2 which will allow augmented reality creators and developers to build LiDAR-powered Lenses for the new iPhone 12 Pro. The company this week introduced the first "trailer reaction lens" that let users take video selfies decorated with AR content as they watched a preview for "Top Gun: Maverick," the movie sequel from Paramount Pictures. About 70% of Snapchat's users play with its AR features every day, according to Q1 company metrics. ![]() Snap introduced Scan in April at its first Snap Partner Summit to promote collaborations with creators and developers. Scan adds image-recognition technology to Snap's AR lenses, a key focus of innovation for the company because of their popularity. As part of the campaign, the fast food chain offered free delivery Uber Eats for a limited time. By scanning specially marked cans and bottles with the Coca-Cola mobile app, smartphone users could immersive themselves in a computer-generated view of the Coke polar bears' "arctic home." Meanwhile, McDonald's last month ran a sweepstakes that gave Twitter users a chance to win free late-night food delivery from Uber Eats for a year. Most recently, Coca-Cola began its holiday-themed promotions with its first large-scale AR experience. ![]() However, 49% of Gen Zers believe that drinking soda is not healthy, according to a Mintel survey, giving Coke a more difficult hill to climb.Ĭoca-Cola and McDonald's have been active this year with their mobile-based campaigns to reach their target audiences. consumers ages 20 to 39 said they eat fast food on any given day, per a survey by the Centers for Disease Control and Prevention. More than 90% of people ages 13 to 24 use Snapchat, along with 75% of 13- to 34-year-olds, an audience that aligns well with consumers of fast food. The feature can help to cut through ad clutter by providing users with a more immersive brand experience, while reaching their target audiences of younger consumers on their smartphones. Snapchat’s Scan feature can help Coca-Cola and McDonald’s engage with users of the image-messaging by blending their exclusive digital content with the physical world. Community-submitted Marker Lenses will automatically be enabled with Scan, per the announcement. ![]() Snapchat Scan is available to any brand that creates a Marker Lens in Lens Studio, the free AR creation tool developed by parent company Snap, and submits the Lens to the Snapchat community.Users also can see three McDonald’s lenses by scanning French fry boxes, food trays and burger wrappers. who activate Scan on iOS devices can unlock three Coca-Cola lenses when they point their smartphone cameras at the Coca-Cola logo on its packaging. McDonald’s and Coca-Cola are the first brands to use Snapchat Scan, an image-recognition feature that lets users of the messaging app scan logos to unlock augmented reality (AR) lenses and content, per an announcement shared with Mobile Marketer..
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